从生态翻译角度分析旅游景点公示语的翻译

Acknowledge

Firstly, I am really grateful to my advisor Miss. Yang Lincong because of her gentle encouragement and support, professional guidance. She is a very responsible advisor for us, who always gives many suggestions in detail. I can’t finish this paper without her help. I am also grateful to my friends for their help and encouragement when I meet with problems. Finally, I want to give my sincere thanks to my parents who is always supporting me.

The Chinese-English Translation of Public Signs in Tourist Attractions from the Perspective of Eco-translatology

By Liu Yangyang

Submitted in Partial Fulfillment of the Requirement

For the B.A. Degree

Department of English

School of Languages and Cultures

Nanjing University of Information Science amp; Technology

May, 2016

The Chinese-English Translation of Public Signs in Tourist Attractions from the Perspective of Eco-translatology

By Liu Yangyang

Department of English

School of Languages and Cultures

Nanjing University of Information Science amp; Technology

Abstract：With the rapid economic development and the increasing cross-cultural communication, more and more foreigners come to China for a tour or on business; there is a greater demand of English public signs in tourist attractions for the convenience of foreigners. From author’s observation, the inappropriate Chinese-English translation of public signs can be found everywhere. Based on the investigation of some frequently used bilingual public sign, the thesis views the translation of public signs in tourist attractions as a particular translational eco-environment, and attempts to locate the problems existing in Chinese-English translation of public signs and discuss some translation strategies of C-E translation of public signs from the three dimensions—language, culture, communication of eco-translatology.

Key words: Translation strategies; tourist attractions; eco-translatology; dimension; public signs;

摘要：中国经济的蓬勃发展以及国内外文化交流的频繁使得越来越多的外国人来中国旅游或投资，为了方便国际友人，汉英双语公示语日趋常见；然而公示语翻译不规范的情况比比皆是。作者选取旅游景点常见的双语公示语作为研究对象，从生态翻译学角度出发，景区公示语的翻译环境形成了一个特定的翻译生态环境，并从生态翻译学的语言维、文化维、交际维这三个维度，分析景区公示语翻译存在的问题，并更加深入地探讨景区公示语汉英翻译的策略。

关键词：翻译策略；旅游景点；生态翻译学；维度；公示语

contents

1. Introduction 7

2. Literature Review 7

3. Theoretical Framework 10

4. Current Problems in Translation of Public Signs in Tourist Attractions from the Perspective of Eco-translatology 10

4.1Translating Errors from the Linguistic Dimension 11

4.2Translating Errors from the Cultural Dimension 13

4.3Translating Errors from the Communicative Dimension 14

5. Strategies to Translate the Public Signs from the perspective of eco-translatology 15

5.1Strategies from the Linguistic Dimension 16

5.2Strategies from the Cultural Dimension 17

5.3Strategies from the Communicative Dimension 18

6. Conclusion 19

References 20

1. Introduction

Public signs play a more and more important role not only in a city's development, but also in China's image. Good translation of public signs may help build a good image of one city, in that way leaving a good impression to foreigners. Public signs translation is an important part of applied translation, in other words, which is also called practical translation or pragmatic translation.

With the development of tourism industry in China, a lot of fund has been invested by the local governments in order to create better environments of tourism attractions and facilities. At the same time, the civilization standard of an area can be reflected by the translation of tourism signs. A good international language environment is also necessary to build a city into a really international community. Moreover, the national image can be judged by a good C-E translation of tourism public signs. However, there are too many problems existing in the current C-E translation of tourism signs. Therefore, to improve the quality of C-E translation of tourism a sign is still an urgent task.

As there exists a lot of differences between Chinese and English, including language, thinking habits and so on. Many English versions don't give the original information. Translators are used to translating with Chinese thinking, which results in inaccuracy of translation and brings some mistakes. Some are word-for-word translation, as the sententiousness of English ignored by people without considering the underlying meaning of Chinese. On some occasion, neglecting the cultural differences between Chinese and English can produce confusing or trustless translations. As a result, we should make a study to explore the translational problems on it and how to seek for proper solutions.

1. Literature Review

Because of the vigorous development of tourism industry, people pay more attention to the study of tourism translation, in which the translation of public signs in tourist attractions is especially important. In this paper, eco-translatology is another emphasis. Tourism translation will be analyzed from the perspective of eco-translatogy. In this section, the author is going to make a review about previous studies.

Shu Huijuan (2012) from Suzhou University analyzed the translation of public signs in Shanghai Expo from three dimensions of eco-translatology. ^[1] Tan Jing (2014) studied the public signs translation in tourist attractions of Chenzhou and made a comprehensive and systematic analysis from the perspective of eco-translatology in order to conclude new approaches and translating strategies of Chinese styles to translate public signs in tourist attractions.^[2] Yang Lin(2012) from Xi’an International Studies University thought that translators are supposed to pay more attention to translational eco-environment and adjust their own adaption and selection activities, especially in linguistic, cultural and communicative dimensions of eco-translatology.^[3] In 2014, Wang Wen investigated how to improve the standard of tourism translation and do some adaptive selection when promoting intercultural communication. In his paper, he also analyzed translational strategies to some cases from three dimensions of eco-translatology.^[4] Zhou Hongxia and Kong Defei (2012) considered the bad influences to our country image, which were brought by translational mistakes of public signs and they thought the translators should translate from eco-translatology to reduce the mistranslation.^[5] Chen Xueyi (2012) used the public signs in Nanjing as materials, which were combined with elements of the Youth Olympic Games, to explore the translingual and intercultural transformation activities from the perspective of eco-translatology.^[6] Up to now, a lot of scholars have studied the public signs translation from the perspective of eco-tranlsalogy, so the author learn the feasibility of analyzing the translation of public signs in tourist attractions under the guidance of eco-tranlsalogy.

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