动画短片《东南印象》的剧本创作与前期调研

论文总字数：24739字

摘 要

改革开放以来，国家对于动画行业大力扶持，极大的推动了国内动画的发展。同时基于互联网时代新媒体逐渐取代传统媒体地位的现状，人们逐渐变得更愿意接受动态信息而非传统的静态信息，种种原因导致具有简洁、高效、清楚等特点的MG动画愈来愈广泛的被运用于广播电视领域、广告制作领域、教育领域、互联网领域等方向。

本文以短片《东南印象》的剧本创作和前期调研为例，结合当前对MG动画领域前期工作的主要认知与见解，详细讲述短片《东南印象》的全部前期工作，依次分为确定主题和风格、同类产品调研、文献调研、实地考察、文案撰写、分镜头设计。为从事MG动画制作的初学者提供了参考。

关键词：MG动画，动画设计，剧本创作，

Abstract

Since the reform and opening up, the state has given vigorous support to the animation industry and greatly promoted the development of domestic animation. At the same time, based on the status that the new media gradually replaced the traditional media in the Internet era, people gradually become more willing to accept dynamic information rather than traditional static information. For various reasons, MG animation with the characteristics of simplicity, efficiency and clarity has been more and more widely used in the fields of radio and television, advertising production, education and the Internet.

This paper takes the script creation and early investigation of the short film "Southeast Impression" as an example, and combines the main understanding and opinions of the current pre-work in the field of MG animation, and describes in detail all the pre-work of the short film "Impressions of SEU", which is divided into determining the theme and style, researching similar products, literature research, field investigation, text writing and shot design. It provides a reference for beginners engaged in MG animation production.

KEY WORDS：Motion Graphics, Animation design, Script writing，

目 录

摘要 ………………………………………………………………………………………………Ⅰ

Abstract ……………………………………………………………………………………………Ⅰ

日程安排 ……………………………………………………………………………………………1

第一章 绪论 ………………………………………………………………………………………2

1.研究背景 ……………………………………………………………………………………2

2.研究意义 ……………………………………………………………………………………2

3.研究内容 ……………………………………………………………………………………3

4.研究方法 ……………………………………………………………………………………3

4.1文献研究法 ……………………………………………………………………………3

4.2案例研究法 ……………………………………………………………………………3

4.3实地考察法 ……………………………………………………………………………4

4.4数据分析法 ……………………………………………………………………………4

第二章 MG动画短片《东南印象》设计的理论基础 ……………………………………………5

2.1 MG动画的缘起与发展 …………………………………………………………………5

2.2 MG动画的特性 …………………………………………………………………………5

2.3 MG动画的前期工作内容 ………………………………………………………………5

2.3.1创意的挖掘 ………………………………………………………………………5

2.3.2前期调研 …………………………………………………………………………6

2.3.3剧本创作 …………………………………………………………………………6

第三章 动画短片《东南印象》的剧本创作与前期调研 ………………………………………7

3.1确定主题与风格 …………………………………………………………………………7

3.2前期调研 …………………………………………………………………………………8

3.2.1主要人物与场景的筛选 ……………………………………………………………8

3.2.2文献调研 ……………………………………………………………………………9

3.2.3实地考察……………………………………………………………………………13

3.3文案撰写 ……………………………………………………………………………14

3.4分镜头设计 ………………………………………………………………………………15

设计体会 Design experience ……………………………………………………………………16

致谢 ……………………………………………………………………………………………18

参考文献 …………………………………………………………………………………………19

附录一：“一份属于你的东大小知识问答”问卷样式 ………………………………………20

附录二：动画短片《东南印象》的台词文本 …………………………………………………24

日程安排

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