植物园游客需求与行为研究

论文总字数：24829字

摘 要

在国家越来越重视生态文明建设的氛围中，生态旅游成为了游客最热衷的选择。植物园通过优越的地理位置和独特的植物景观，成为了向游客展示植物多样性和开展植物多样性教育以及休闲娱乐的重要场所。面对游客不断变化的需求行为，植物园要做到通过满足游客需求来吸引游客。本文以中山植物园为主要调查研究对象，围绕南京中山植物园进行实地调研，并结合问卷发放等形式，对中山植物游客的基本特征、需求信息和对植物园的满意度进行分析。得到的主要结论有:加大对植物园基础设施的建设；规范完善植物园内的讲解系统；增加对植物园的宣传力度；加强植物园科普功能，重视科普活动；丰富园内植物种类等。

关键词：植物园 游客行为 游客需求 南京中山植物园

ABSTRACT

In the atmosphere that the country pays more and more attention to the construction of ecological civilization, eco-tourism has become the most popular choice of tourists.The botanical garden, through its excellent geographical location and unique plant landscapes, is an important venue for the display of plant diversity and the development of plant diversity education and recreation. In the face of changing needs of tourists, the botanical garden is to attract tourists by meeting the needs of tourists.This paper takes Zhongshan botanical garden as the main research object, conducts the field research around Zhongshan botanical garden, and analyzes the basic characteristics, demand information and satisfaction degree of Zhongshan botanical garden with the form of questionnaire.The main conclusions are: increase the construction of the botanical garden infrastructure; Standardize the explanation system in the botanical garden; Increase the publicity of the botanical garden; Strengthen the function of science popularization of botanical garden and pay attention to popular science activities; Enrich the plant species in the garden.

Keywords: botanical garden tourists behavior tourists demand Nanjing Zhongshan Botanical Garden

目 录

摘要·········································································Ⅰ

Abstract·····································································Ⅱ

第一章 绪论··································································1

1.1研究背景和意义······················································1

1.2研究现状····························································1

1.3研究内容····························································4

1.4相关概念的界定······················································4

1.4.1植物园························································4

1.4.2植物园分类····················································4

第二章 研究设计······························································6

2.1调研地介绍·························································6

2.2问卷设计···························································6

2.3问卷发放与回收·····················································7

2.4调查结果···························································7

2.4.1游客基本需求信息··············································7

2.4.2游客满意度····················································9

2.4.3游客基本特征·················································10

第三章 结果分析······························································15

3.1游客的基本情况·····················································15

3.2游客的行为特征·····················································15

3.2.1出游目的·····················································15

3.2.2游客获得信息渠道·············································15

3.2.3消费·························································15

3.2.4出游方式·····················································16

3.3结论·······························································16

第四章 问题与建议···························································17

4.1存在的问题·······························································17

4.1.1基础设施不完善···············································17

4.1.2讲解系统不规范···············································17

4.1.3餐饮和纪念品缺少·············································17

4.1.4淡旺季差异大·················································17

4.2建议·····································································17

4.2.1改进基础设施·················································17

4.2.2规范讲解系统·················································18

4.2.3增加植物园宣传活动···········································18

4.2.4重视科普活动·················································18

4.2.5丰富植物种类·················································19

参考文献····································································21

附录（调查问卷）·····························································23

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