山东省农产品出口竞争力研究

论文总字数：15588字

目 录

1.文献综述................................................1

1.1.概念与理论基础..........................................................1

1.2国内外研究现状..........................................................1

1.2.1国内研究现状........................................................1

1.2.2国外研究现状........................................................1

1.3本文的创新与不足........................................................2

2.农产品出口现状..........................................2

2.1山东省出口贸易现状......................................................3

2.1.1出口的贸易数量......................................................3

2.1.2出口的商品结构......................................................3

2.1.3出口的产地分布......................................................3

2.1.4出口的市场分布......................................................4

2.2山东省出口面临的主要问题................................................4

2.2.1企业规模小，组织化程度不高..........................................4

2.2.2农产品出口种类单一，知名品牌较少....................................4

2.2.3出口的市场比较集中，主要出口市场增长比较缓慢........................4

2.3山东省农产品出口竞争力的影响因素分析....................................4

2.3.1直接因素............................................................4

2.3.2间接因素............................................................5

2.3.2.1需求情况........................................................5

2.3.2.2政府............................................................5

2.3.3机遇................................................................5

2.4山东省农产品“波特钻石模型”分析........................................5

2.4.1供应商讨价还价的能力................................................5

2.4.2购买者讨价还价的能力................................................5

2.4.3潜在的竞争者进入的能力..............................................5

2.4.4替代品的替代能力....................................................5

2.4.5行业内竞争者的现有竞争的能力........................................5

3.山东省农产品出口竞争能力的分析和评判....................6

3.1市场占有率..............................................................6

3.2贸易竞争指数............................................................6

3.3显示性竞争优势..........................................................7

4.山东省农产品生产竞争能力的分析及评价....................8

4.1数字模型................................................................8

4.2评级指标和数据..........................................................8

4.3主成分分析..............................................................9

4.4综合分析...............................................................11

5.对策和建议.............................................11

5.1 调节种植结构，产品种类多样化...........................................11

5.2加大多元化市场的开发力度...............................................11

5.3积极开发农产品深加工，提高产品的附加值 ................................11

5.4培育龙头企业，加强信息指导和服务.......................................11

参考文献.................................................11

致谢.....................................................12

山东省农产品出口竞争力研究

姚玉蓉

,China

Abstract: Shandong province as the agricultural big province of foreign trade in our country, with the development of economy, how to enhance the competitiveness of agricultural products export in shandong province is an urgent problem at the moment. The paper analyzed the problem from export competition capability and production of these two aspects of agricultural products and using the market share, trade competition index and revealed the three indexes of shandong agricultural product export competition ability, and then using the principal component analysis to include within the five provinces of the ten indicators of shandong province were analyzed and calculated in terms of export of agricultural products in shandong province has a strong competitiveness as well as the resources endowment of agricultural products in shandong province and investment scale is large, but the production efficiency is not high. These conclusions will help to draw corresponding countermeasure and the suggestion, have the practical significance.

Key words: Shandong Province，Agricultural Products，Export Competitiveness

1.文献综述

在一个国家的经济活动中，农业以及农产品作为发展的基础，在社会工作以及生活中都发挥着极其重要的作用。中国凭借着得天独厚的条件，一直以来都是农业大国，但不是农业强国。加入世贸组织后，农产品也一直面临着国内市场和国际市场的双重压力，形势较为严峻。山东省从地理位置上看，地处东部沿海，黄河的下游，既有凸起的山地又有起伏的丘陵。2000年底有耕地660.74万公顷。2014年，粮食的总产量达到了919.3亿斤，同比增长1.5个百分比。纵观全国各个省份的农产品出口量，山东市虽然量是最大的，但是高产量和高的竞争力并不成正比。本论文主要通过对山东省农产品出口额的分析和研究，提出问题和对策。

1.1概念与理论基础

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